Technology is constantly evolving and changing the Real Estate industry. One of the latest and most exiting pieces of technology is the “drone”. These units are capable of shooting high quality video from high above a property providing perspective we’ve never had before. While virtual tours have been the rage recently, we see the “view from above” concept to be a great leap forward for all properties, but particularly large acreage and waterfront parcels.
There was a time when we actually took photos from low flying air planes as a way to get good photography of larger tracts or special properties. Now this drone technology puts that capability at our fingertips. With a little practice, these units can be directed over a parcel while capturing a video and photos. We can use them to inspect locations or areas that are difficult to access. Even a closer look at a roof or chimney of a building can come in very handy at times.
In 2016, we started to use this technology and we will integrate that into our marketing on a broad scale in 2017 and beyond. As we continue to look for an edge in the marketplace and lead the Upper Peninsula region in marketing and sales of unique and special properties, drones will be a key tool for us and our clients. Not only do these provide a great perspective on a property, but the quality of the video and attention that it can bring to a listing will really set our properties apart. While we are sure many others will begin to utilize this platform, we are ahead of competition on this and plan to stay there.