Marketing Real Estate

How Do You Want Your Real Estate Marketed?

 

 

 

 

 

 

 

 

 

 

 

 

 


How do Realtors sell your home? Short and sweet….MARKETING. Some do it well, others not so much. In the day of ever changing technology and ideas, you want a company that knows how to target the right audience for your real estate. Whether that be vacant land, lakefront homes, residential, or large private tracts of land. Our team of experts know how to find the buyers for your real estate. When you are looking for something on Google one of the first things that comes up is videos. There are some agents out there that make video slideshows of the images they took. Others go above and beyond and incorporate internal video of your home. If you had to choose, which would you want from your agent? I know I would my agent to do everything in their power to attract the most buyers to my home or land.

Talk to one of our agents about marketing your real estate with video today.

If you would like to see some samples of our work look below or check out our YouTube channels at the bottom.

 

SAMPLE VIDEOS


 

 

LINKS


Northern Michigan Land Brokers YouTube

Nathan Brabon YouTube

 

 

U.P. Market Update – Waterfront Properties

Luce County

The market for waterfront properties in the Upper Peninsula is on the move in a positive direction. This market might have seen the greatest increases in values of any market in the U.P. during the mid 2000s. Terms that applied to markets throughout the country such as “Real Estate bubble”, certainly applied to the Upper Peninsula’s waterfront market. Many buyers were purchasing properties on speculation that this market would continue to see large gains in value.

Much of the purchasing power for these waterfront properties came from home equity loans. As the national housing market ran high, many homeowners refinanced and took their equity out to make waterfront purchases. When the Real Estate “bubble” burst in 2008, the market for U.P. waterfront properties soon followed. As the finances of many investors and homeowners alike took a hit, the buyers for our waterfront parcels almost disappeared. Combined with the lack of buyers, a flood of sellers looking to get money out of the market pushed inventories high and values down.

It took a few years after 2008 for this market to really hit the bottom. It took even more time for much of the inventory to reduce and buyers to come back to this market so that values could stabilize. Well, we are now happy to say that this has definitely happened. In the past four years, we have seen steady increases in sales volumes. In the past two years, we have started to see an increase in market values. Real Estate markets in the U.P. vary greatly from location to location, but generally, things are positive.

While the bottom of the market may have passed, the time to buy has not. Some of our lakes, rivers, and¬†other non-residential¬†property types have just started to see this positive movement. A buyer can take comfort in this stabilization while also getting into the market at a good value point. The best news here may be for sellers. Sellers that may be thinking the market isn’t good enough to move their property, very well may be wrong.

If you have a waterfront property in the U.P. and you’ve been thinking that conditions are not good enough to sell, please reconsider. We have seen strong increases in sales within this market for several years in a row now. This winter, we have seen an increase in buyers in this marketplace. While pricing new inventory, we are also seeing increases in values over previous years.

So as we transition from a buyer’s market to a seller’s market, there are good opportunities for both buyers and sellers. If you are either, please contact us to discuss your specific property type and location. Waterfront markets can literally vary from lake to lake, so let us know where you’d like to buy or sell and we can provide up to date accurate information on the current status of that market.

While we may not be back at the pre-crash levels of the 2006-2007 markets, we feel like this market has definitely turned the corner. As other similar markets have pressed to all time high levels, we feel like there is significant room to move in this market as well. The U.P. has so many great waterfront properties to offer and now is a great to buy, or sell one of these.

It’s Waterfront Season!

Portage Lake
Portage Lake

The weather is heating up in Upper Peninsula and so is the waterfront market. This is best time of year to shop our world class inventory of waterfront properties. At no other time will there be more options available. If you live out of the area, tie in a vacation with an appointment to see what we have to offer. The bugs are dying down, lake temps are up, and our weather is getting consistently beautiful. If you live locally, get out for a drive and give us a call, you might be surprised at what you can buy on water right now.

Type in “waterfront”, “lakefront”, or the name of your favorite body of water in our word search in the upper right of the main menu to see what options await you.